A Shopify virtual assistant and store specialist for founders who want the storefront handled properly. Two years inside Shopify's technical merchant support, now working directly with a small number of brands.
Engage one, or hand over the storefront entirely. Most relationships begin with an audit and settle into a monthly retainer.
Complete storefronts from an empty admin, or considered edits to the theme you already run. Written into the theme rather than layered on with another app.
Product data that holds up under growth. Bulk imports, variant clean-up, structured attributes and the collections that sit on top of them.
Orders, inventory levels, refunds and the customer inbox. The daily work that keeps a store trustworthy, done before you open the admin.
Identify what genuinely slows the storefront, then correct it in the theme. Images, render-blocking scripts, layout shift, and the apps quietly costing conversions.
Traditional on-page SEO, alongside the newer requirement: being the brand that AI Overviews, ChatGPT and Perplexity choose to cite.
Shopify Flow for repetitive work, payment gateways and checkout configured correctly, third-party apps wired to communicate rather than conflict.
A Philippine café-ingredient distributor moving from a physical shop to a complete storefront. Built from an empty admin: custom Liquid templates across product, collection and landing pages, dedicated brand pages for Catcher Gourmet, Toschi and Cafetto, payment gateways and checkout configured, metafields structuring every product attribute, and a browser-based inventory reconciliation tool built to order.
View projectA UK modern-luxury womenswear label. Ongoing theme development and a rolling audit programme delivered through a GitHub-connected deploy pipeline, holding a single design system consistent across every section of the storefront while the catalogue continues to change beneath it.
View projectReplace this with a real client testimonial once you have one in writing.Client name · Company
From April 2024 to April 2026 I worked inside Shopify as technical merchant support, front line for merchants worldwide. Themes, apps, payments, checkout, DNS, domains, gateway failures. When something broke badly enough, it reached my queue.
The work taught me where stores actually fail, which is seldom where the owner suspects. I now do the correcting directly, freelance, for a deliberately small number of founders and teams who need someone able to read Liquid and answer a customer email in the same afternoon.
I work from Olongapo City in the Philippines, overlap comfortably with US, UK and Australian hours, and use Claude Code and AI-assisted workflows throughout, which makes the turnaround faster than the rate would suggest.
A complimentary thirty-minute consultation. Bring the storefront and the problem, and you'll leave with a straight answer either way.